Master The First Step Of Successful Product Development:

Ready to create and launch an information product that will have a indelibly positive effect on your business? ...a product that brings you recurring passive revenue, pronounces you as an expert in your field, and produces a lower entry product to get prospects into your marketing channel?

If you are, then put on your seatbelt, because you're in for the ride of your life! A ride that can be exciting, empowering, exhilarating, and life-changing!

The first step of any successful product creation, and often the step forgotten and minimized, is the step of creating a well thought out Product Definition Blueprint.

A Product Definition Blueprint describes in detail, what your product is, what it does, and who it's for. It tells you what your product is, and what it is not.

A well written Product Definition Blueprint offers several key benefits:

First, it helps you stay focused, on track, and committed to a clear, tangible goal. Without clear boundaries about what your product is and what ultimate benefit it provides customers, you might get stuck in the trap many first-time product producers fall into... the trap of never completing... It only makes sense that if you don't know what you're completing up front, how do you know when you've finished it??

Second, it enables you to effectively describe your product to others. Chances are, when launching a new product, you will enroll the help or support of others during the process. Whether you decide to get input from experts, enlist a sales copywriter, or hire a web designer, having a clear, concise description of what your product is, what it does, and who it's for will make enrolling the support of others seamless.

Third, it lays the foundation for excellent marketing messaging. If you begin product development with a well defined audience and a specific ultimate benefit, you've made marketing a cinch! So often inexperienced product developers build a product first and then find an audience later. This can lead to having a product that no one really wants to buy. However, by considering your audience from the get-go, you can deliver the message and value throughout the product development process. At the end, building your marketing materials is an easy, seamless process.

To build your own Product Definition Blueprint, answer the following twelve questions:

1. Name five reasons you would like to create an information product.

2. What subject(s) would you like to explore in your new information product? List 5 possible subjects.

3. What solutions or benefits could you provide to your audience in an information product format? List at least 10 possible solutions and benefits.

4. If you could only create one information product in the next 4 months, which one would be most exciting and rewarding for you to produce?

6. Who is your target audience? Who is your audio product for? Describe them in as much detail as possible. Describe their demographics, psychographics, interests, career, hobby, gender, marital status, etc.

7. What needs does your target audience have, that your product could in some way solve? Why do they need your product now?

8. What ultimate benefit or result will your information product deliver to your target audience?

9. What will your customer expect from this product?

10. In what format would you like to deliver your information product? Downloadable PDF files, downloadable mp3/wma files, software system, online accessible webpage, physical CD's, workbooks, special tools, reports, eMail delivery of content, other?

11. What is the name of your product?

12. By when will your product be complete?

Now that you've answered the twelve questions and built your Product Definition Blueprint, take a moment and feel the excitement of knowing that you have taken the first big step in bringing to life your information product!! Let yourself taste all the success, fulfillment, and possibility that will come right along with it!

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Education Resources

Some of the main aspects you have to concentrate on when you have business ideas are the abilities and gifts you can pour into the business. It is very important for you to be identified with your business project. Those ideas should be based on activities and actions you take pleasure in doing. For example, if we suppose that you dislike working in the open, landscaping business would not suit you. On the other hand, if you like working with children, setting up baby-sitting or tutoring business would be an excellent idea. In this case, without any doubt you business will be more successful because you will have put your mind, effort and also your heart on it.

Another vital step is to analyze the needs of a specific product or service in your region before setting up your business. Do people of your area need your product? Are there other business like the one you are planning to start? You should ask yourself whether or not you are the only one offering that service or product. If you are not, you will have to analyze the competence you will have to face. You have to think whether the service you are offering is one that customer would repeat, or if it is a one-time specialized service. Obviously, the former are more likely to succeed than the latter.

There are other aspects you have to take into account. These aspects are described below:

- One of them is that if the idea is unique, you will rein the market. But if there is much competition, it will be difficult to enter into the market.

- A second point would be if you can offer quality from the very beginning, otherwise, you won't succeed.

- Finally, you have to think about your capital to start your own business. There are many business ideas that require little investment and bring great profit. Some demand research, such as daycare service, and others need a large amount of money to begin the business. So take this recommendation into account before investing all your money in a small business idea.

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The true Shaklee business review

The Shaklee Corporation, which started in 1956, by a man named Dr. Forrest Shaklee, is considered to be the first multi-level marketing business of it's kind. Shaklee's main products include personal care, nutrition, air and water treatment systems, and some environmentally friendly household products. Shaklee's products are high quality and extremely easy to sell. Their main vision is healthy living for all mankind.

The Shaklee Corporation has a great portfolio with about forty seven patents, and some patents pending. The company is based in California, with worldwide memberships across Canada, Japan, Mexico, and Malaysia (just to name a few).

Today, Shaklee Corporation boasts many awards for environmental safety of its products, advanced and state of the art labs and others. Do I think this is a sound company? Yes, I do.

As far as network marketing goes, Shaklee has a simple compensation plan. To get started in this business, you only need an investment of $9. When you recruit someone into your business, you then earn $7. As you can see, it is going to require that you recruit hundreds and hundreds of people to earn a substantial income, with payouts as minimal as that. Like the typical MLM companies, to be successful you are going to have to attend conferences, hotel meetings, recruit family and friends, make cold calls, and do home parties and presentations, which may require a lot of your time. If this type of marketing sounds fun to you, then Shaklee may be it for you. However, if this plan doesn't sound good to you, you should consider online marketing.

Hillary Patz is an internet marketing guru with a desire to help people find success through BTTW. To learn more about Hillary Patz and her team of Marketing Mentors Click Here

The Ultimate Sales Tip - Give Up the Need to Sell

Most business people will tell you that selling is not their favorite activity. Let’s explore a way to look at the process of sales a bit more favorably.

Whether we like it or not---“we’re all in sales”. Most of us have an internal dialogue about both selling and closing that is less than positive. Most of us approach the sales portion of our business hoping we’re not “coming off like a salesman.”

Most of us hate to be sold to. Most of us have to sell to live. Most of us realize that in order to keep our business afloat, we need to sell. I suggest that you give up that need to sell.

Please notice that I didn’t ask you to give up the commitment to sell, but rather the need to sell. The hardest time to do anything is when you need to.

In the revised edition of his book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that fear brings about that which one is afraid of, and that hyper-intention makes impossible that which one wishes.”

In other words, if you need to do something it makes the task much more difficult. Frank’s thesis can best be illustrated by an example with which we all can identify.

The last time you needed to get to sleep because you had something important to do the next morning… how easy was it to get to sleep? The last time you needed to stay awake for the end of a film… how easy was it to stay awake?

So I repeat… give up the need to sell. Be committed 150% to making the sale but avoid becoming tied to the “outcome” of making the sale.

This is contrary to what many of us have been taught. However, if you view yourself as a “problem solver” rather than a “maker of sales” this concept will make much greater sense.

I define a problem as, “something that exists when there is a difference between what you have and what you want.” My definition of business is, “The ability to solve other people’s problems and get and make a profit.”

Closing is “the ability to create an environment in which the prospect can come to the conclusion that our product or service will solve his/her problem.”

Based on these definitions, our job becomes a process in which we first uncover whether the prospect has the type of problems our business solves. Next we have to find out if the prospect truly believes that a problem exists (and it’s important to let the prospect be the judge.)

If the prospect believes that there is a problem, and that the problem is likely to cause monetary or emotional sacrifices, he or she will be more open to having someone who can be trusted help solve the problem. In other words, the prospect begins to close the deal.

Your prospect will begin to convince and influence you that there is a need for your help. He or she will become the source of the sales presentation and the close. As backwards sounding as this may seem… it’s really the way it works.

Because the responsibility of convincing and influencing is assumed willingly by the prospect nearly all of the stress and negativity we associate with selling literally disappears.

Use this approach to selling and you’ll see a big difference. Instead of a day filled with trying to sell things to people, you will get to solve people’s problems. This is a much more enjoyable way to approach the selling part of your business.

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