Features and benefits...two VERY IMPORTANT aspects in an effective sales ad or product offering. Learn how you can drastically improve your total sales by effectively utilizing features and benefits in your marketing materials!
Whenever you have a product or service that you are offering to the public, there is usually a description of the features and the benefits of the product in question. The features of the product describe exactly what the product is. The benefits of the product describe what the product does.
For example, let's say you were marketing an IPOD. Well the feature of the IPOD would be that it can store up to 80 gigabites of music and video. The benefit of the IPOD is that you can take your music and video wherever you go without having to take your computer with you.
To help your potential customer make an informed decision as to whether or not purchase your product it is important that both the features and the benefits be present. This is because they are both important factors that a target prospect should know in making an informed decision.
With that being mentioned, you would remember this very important slogan...
Facts tell, stories sell.
The features of the product are the facts. The facts tell you more information about the product. The benefits of the product are the stories. The stories sell you on the product. One of the biggest mistakes people who don't understand marketing make is that they use their marketing to go over all of the features of the product and don't spend enough time focusing on the benefits.
For example, if you are selling an e-book, it's fine to let the prospect know that the ebook is 85 pages, include some of the chapters and topics that the ebook covers and let them know that the ebook is in PDF format. All of this information is important and a prospect cannot make a buying decision without knowing this vital information. However, this information is not what's going to make the prospect make the decision to buy.
Don't forget what I mentioned earlier, facts tell, stories sell.
What will make the prospect make the decision to buy is by sharing the benefits of the e-book. You want to share what the prospect is going to be able to be, do, have and experience as a result of purchasing this e-book.
I was reading a sales letter the other day and here's a line that gives you a perfect example of a powerful benefit. The line was in all red letters and it said the following:
"Here's how you can turn your passion or hobby into a 6-to-7 figure income"
Think about it.
Who DOESN'T want to earn a 6-to7 figure income doing what they love? Everybody would like to make that type of money doing what they love. That's what makes this benefit very powerful. Your marketing should be no different eitherFeature Articles, you want to ensure that you do the same. You will drastically increase your overall sales and make the money you want to make with your business by including the benefits associated with your product or service along with the features.
Source: Free Articles from ArticlesFactory.com
Mark Garland is the owner of Analyzed Marketing Solutions. He helps individuals and businesses to gain an online presence through learning to effectively market themselves. You can gain access to his valuable online training system at: http://www.AnalyzedMarketing.com/business_area
April 30, 2008
Multilevel Marketing Business Opportunity : Acheive Success Online
One recent internet business trend is the mlm business opportunity. It requires a simple set of skills that most businesspeople should already possess, but like any other home based online business it does demand more internet skills than the typical job.
Multilevel marketing or mlm is a business theory that punctuates the sale of products or services through a network of representatives. So your ability to sponsor distributors plays an essential role in the success of such a business.
Typically the success in this kind of company is achieved when you can successfully pitch your warm market and recruit them into your opportunity. With the advent of the internet, traditional networkers are realizing that they can make a substantial income by working only through the internet.
Like most home based careers an mlm business opportunity online will take a lot of work in order to get to the point where you are making enough money to quit your regular job. In order to be successful in this type of business you should exhibit a few basic attributes.
You must have decent internet skills, meaning that you should not only be able to easily e-mail and research but also have at least a beginning knowledge of html code. This will make it easier for you to update or change html code on your website which may be necessary. Basic html familiarity can be learned simply by reading a few tutorials on the internet. It will also greatly improve your chances of success to learn about search engine optimization in order to attract search engines to your site. This will become a major aspect of your business just as the internet as a whole should.
Once you have an internet presence and have figured out how to maintain it you should have at least some interest from both potential customers and people wanting to be recruited for such an mlm business opportunity online. In order to capture and captivate these consumers and potential distributors so that they remain fascinated, you must follow up on each lead.
This means e-mailing them several times as the majority of people tend to only make a purchase after seeing an offer multiple times. To easily ensure that they see this offer several times you should have an autoresponder to cut out the work of e-mailing each person individually more than once.
Another good skill to possess in this business is writing. The more articles that you submit to different websites, the more links that will point back to your site. You can also post blogs on your own website objectively placing specific keywords in them for search engines to crawl and index.
This is where an understanding of search engine optimization comes into play. If you are not a great writer or do not have time to develop interesting copy, you can pay freelance writers to write for you. However, this evidently is more expensive than completing it yourself so be sure to plan for it if you select not to write.
As long as you are somewhat internet savvy, a good salespersonFeature Articles, and either a good writer or willing to pay for one you may have what it takes to succeed in an mlm business opportunity online. With hard work and some research you can eventually replace your current job with such a career.
Source: Free Articles from ArticlesFactory.com
Don Downes is a successful internet marketer who works with other industry leading internet marketers from around the world. He specializes in helping others achieve multilevel marketing success through the power and leverage of the internet. To learn more, check out Don's ==> Xocai website.
Multilevel marketing or mlm is a business theory that punctuates the sale of products or services through a network of representatives. So your ability to sponsor distributors plays an essential role in the success of such a business.
Typically the success in this kind of company is achieved when you can successfully pitch your warm market and recruit them into your opportunity. With the advent of the internet, traditional networkers are realizing that they can make a substantial income by working only through the internet.
Like most home based careers an mlm business opportunity online will take a lot of work in order to get to the point where you are making enough money to quit your regular job. In order to be successful in this type of business you should exhibit a few basic attributes.
You must have decent internet skills, meaning that you should not only be able to easily e-mail and research but also have at least a beginning knowledge of html code. This will make it easier for you to update or change html code on your website which may be necessary. Basic html familiarity can be learned simply by reading a few tutorials on the internet. It will also greatly improve your chances of success to learn about search engine optimization in order to attract search engines to your site. This will become a major aspect of your business just as the internet as a whole should.
Once you have an internet presence and have figured out how to maintain it you should have at least some interest from both potential customers and people wanting to be recruited for such an mlm business opportunity online. In order to capture and captivate these consumers and potential distributors so that they remain fascinated, you must follow up on each lead.
This means e-mailing them several times as the majority of people tend to only make a purchase after seeing an offer multiple times. To easily ensure that they see this offer several times you should have an autoresponder to cut out the work of e-mailing each person individually more than once.
Another good skill to possess in this business is writing. The more articles that you submit to different websites, the more links that will point back to your site. You can also post blogs on your own website objectively placing specific keywords in them for search engines to crawl and index.
This is where an understanding of search engine optimization comes into play. If you are not a great writer or do not have time to develop interesting copy, you can pay freelance writers to write for you. However, this evidently is more expensive than completing it yourself so be sure to plan for it if you select not to write.
As long as you are somewhat internet savvy, a good salespersonFeature Articles, and either a good writer or willing to pay for one you may have what it takes to succeed in an mlm business opportunity online. With hard work and some research you can eventually replace your current job with such a career.
Source: Free Articles from ArticlesFactory.com
Don Downes is a successful internet marketer who works with other industry leading internet marketers from around the world. He specializes in helping others achieve multilevel marketing success through the power and leverage of the internet. To learn more, check out Don's ==> Xocai website.
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