Almost all of us who possess or have been preparation to initiate an internet business want to know that there is a shopping cart software solution available to make our internet venture an emphatic winner. We do not want to spend a long time dealing with the ins and outs of our venture but would like a seamless shopping cart solution so that we have more time to get involve in the simpler pleasures of life.
It can get kind of tiresome accounting for leads, supervising affiliate programs, sending out well timed e-mails, accounting for customers or clearing up payment disputes. These rather tiresome and vexatious tasks constitutes a real essential part to the success of your internet ecommerce business however there are utterly exhausting on you.
Almost instantaneously, in changing from the brick and mortar world to the internet domain, you feel as though you have to all of a sudden convert to a computer guru, web designer, fiscal magician and customer complaint specialist altogether . Thankfully, this does not have to be so, because there's a more favourable method for you to use. It's AUTOMATION using a shopping cart software solution.
Your complete internet shopping cart software troubles may be resolved by automating the procedure and quite frankly, the web is the only place where you are able to contract a group of high-level, experienced and certified persons inexpensive to offer you ecommerce shopping cart solutions created to move your business enterprise to bigger profits.
Instantaneous your shopping cart software can move your business from barely making it, to one which is generating leads, fulfilling sales and supervising backend sales channels. A seamless, flowing, working, prompt response e-business full of pleased returning customers , with contented and productive management whose priorities would be product creation or sourcing and fulfillment.
Why Use Shopping Cart Software ?
Sometime while designing our ecommerce solutions or while considering an ecommerce shopping cart solution it does not all of the time seem as if our state of affairs is that bad. But let's think of it awhile, how much can you or your workers do in twenty-four hours including manually acting on clients, their order, complaints and the likes.
Suppose a purchaser is from another time zone; remember we're on the web which is accessible the world all over 24/7 and 365 days per year. That purchaser has a question however no one's available to respond or responds days later. This is one irate purchaser who could spread the word on your awful service or product and we all recognize bad news is viral. In essence there's no way to glean the vast wealth in the ecommerce universe if you do it yourself.
Automating your ecommerce business with shopping cart software - the benefits:
• Faster and more responsive to customer demands
• Better time, revenue and customer management
• Fantastic growth of your ecommerce business
• The power to develop your ecommerce venture both vertically and horizontally via joint ventures.
There's no more favourable time to automate your ecommerce venture than right away, utilising an ecommerce software solution to move your business organisation to higher heights. Almost all booming internet businesses do it, why shouldn't you?
For more info and tips on shopping cart software and how it can help your business check out here http://www.ashopcommerce.com
April 01, 2008
Revealed :The Secrets Of The Top 25 Internet Marketing Millionaires.
Famous Doctor Secretly Listens in as Top 25 Internet Marketing Millionaires Try to Keep Best Secrets Away from You!
A gentleman named Dr. Mark DeBrincat has at least 25 of the Web's richest millionaires shaking in their Berluti's (that's a $1,830 pair of men's shoes, by the way, in case you didn't already know!)
Why? Simple ...
Dr. Mark had the "privilege" of getting a "sneak peek" insider scoop at 25 of the World's top Internet marketers' "secrets" that enable these same millionaires to remain in first-place over everybody else who is working so hard to make it online.
If you are like the majority of us (yours truly included) you should be appalled by the idea that a small group of "Internet elitists" (less than 0.0034% of all online marketers) are hoarding a collection of strategies, secrets, techniques, tricks and even "marketing weapons" that allow them to control 99.997% of the Web's wealth.
This even blows away the widely accepted "80/20 rule" we're all familiar with that usually implies that 20% of the people control or possess 80% of the money.
So, what's Dr. Mark got his hands on?
The ANSWER: Dr. Mark has compiled a collection of 53 of the best-kept secrets from among the aforementioned 25 Internet experts (millionaires!)
Each of the 53 secrets is actually a fully-definitive report providing specific detailed instructions showing you exactly how to do better at
1. Email marketing, 2. Internet marketing, 3. Advertising, 4. Free promotions, 5. Press releases, and 6. More effective copywriting, etc.
Even though you recognize one or more of these categories and that you may be familiar with them to some degree,there is no way you could ever know the secrets of these 25 Internet Experts.
Thinking you do would be the BIGGEST mistake you could ever possibly make!
It would be like comparing a medical transcriptionist to a doctor.Yes they are in the same field of business but you can see how the Doctor is much more of an expert at medicine.
Likewise, just because you may be doing email marketing to some extent, it doesn't mean that you know "email marketing" like the one Internet expert (from among the 25 Internet experts) who's making $60 million a year online from just email marketing alone!
Or, like one of the other experts from this E Book who's making over $180 million a year using just 1-paged websites that contain no graphics, and nothing fancy, yet which churn out cash by the ton daily.
How are they doing his?
That's the "meat and potatoes" found inside Dr. Mark's newly released "25 Internet Experts."
And although all the topics are the same as those discussed generally and openly online among Internet and affiliate marketers alike, the chief differences are the exact details outlining what these experts are doing that's perhaps just a degree or two off from the mainstream (and that's making all the difference in the World!)
So as you can see the 25 top gurus have somthing to be worried about since Dr. Mark is making his info collection readily available, their worried that the massive wealth they now control may quickly fall into other people's hands (including YOURS!)
If you'd like more information about Dr. Mark's work, you can go here and get a better idea of exactly what he's offering:
Brenda LaFountain has severel Merchants that she is affiliated with She states that this E Book has amazing results for her.Brenda lives with her husband in the country.She has three grown sons,two wonderful daughter in lawsand two grandsons. tylerayden.25experts.hop.clickbank.net
A gentleman named Dr. Mark DeBrincat has at least 25 of the Web's richest millionaires shaking in their Berluti's (that's a $1,830 pair of men's shoes, by the way, in case you didn't already know!)
Why? Simple ...
Dr. Mark had the "privilege" of getting a "sneak peek" insider scoop at 25 of the World's top Internet marketers' "secrets" that enable these same millionaires to remain in first-place over everybody else who is working so hard to make it online.
If you are like the majority of us (yours truly included) you should be appalled by the idea that a small group of "Internet elitists" (less than 0.0034% of all online marketers) are hoarding a collection of strategies, secrets, techniques, tricks and even "marketing weapons" that allow them to control 99.997% of the Web's wealth.
This even blows away the widely accepted "80/20 rule" we're all familiar with that usually implies that 20% of the people control or possess 80% of the money.
So, what's Dr. Mark got his hands on?
The ANSWER: Dr. Mark has compiled a collection of 53 of the best-kept secrets from among the aforementioned 25 Internet experts (millionaires!)
Each of the 53 secrets is actually a fully-definitive report providing specific detailed instructions showing you exactly how to do better at
1. Email marketing, 2. Internet marketing, 3. Advertising, 4. Free promotions, 5. Press releases, and 6. More effective copywriting, etc.
Even though you recognize one or more of these categories and that you may be familiar with them to some degree,there is no way you could ever know the secrets of these 25 Internet Experts.
Thinking you do would be the BIGGEST mistake you could ever possibly make!
It would be like comparing a medical transcriptionist to a doctor.Yes they are in the same field of business but you can see how the Doctor is much more of an expert at medicine.
Likewise, just because you may be doing email marketing to some extent, it doesn't mean that you know "email marketing" like the one Internet expert (from among the 25 Internet experts) who's making $60 million a year online from just email marketing alone!
Or, like one of the other experts from this E Book who's making over $180 million a year using just 1-paged websites that contain no graphics, and nothing fancy, yet which churn out cash by the ton daily.
How are they doing his?
That's the "meat and potatoes" found inside Dr. Mark's newly released "25 Internet Experts."
And although all the topics are the same as those discussed generally and openly online among Internet and affiliate marketers alike, the chief differences are the exact details outlining what these experts are doing that's perhaps just a degree or two off from the mainstream (and that's making all the difference in the World!)
So as you can see the 25 top gurus have somthing to be worried about since Dr. Mark is making his info collection readily available, their worried that the massive wealth they now control may quickly fall into other people's hands (including YOURS!)
If you'd like more information about Dr. Mark's work, you can go here and get a better idea of exactly what he's offering:
Brenda LaFountain has severel Merchants that she is affiliated with She states that this E Book has amazing results for her.Brenda lives with her husband in the country.She has three grown sons,two wonderful daughter in lawsand two grandsons. tylerayden.25experts.hop.clickbank.net
Website Advertising, Straight Talk On Making It Work
It's time that someone does straight talk about making a website successful and I am going to try and to that today. Hold on to your socks and pay attention because if you get this you've got it.
OK, lets get started.
We all know about people out there claiming they can help make your website a success. There are the "marketing" experts that say you have to focus on keywords and optimize your website for those keywords. However, what they don't say is that a half million people are using the same tactic for the same keyword and if you use that key word in search engine marketing campaigns, the price of getting noticed goes up substantially.
Now, I'm no math genius, but if a half million people are trying the same tactic for the same keyword, and only 10 listings can be at the top of a search engine listing, I estimate that there are going to be a lot of people left frustrated with the results of their hard work and marketing expenditures. Putting in money, time and work and getting very little benefit is difficult to swallow and discouraging.
Sure, the search engines tend to juggle the listings around now and then. But for the most part, the amount of work done doesn't yield the desired result for most. Website owner's start to feel like they are all alone and that no one cares about their website and what they are trying to accomplish. Am I right so far?
Truth be told, it's true. No one cares. That is the whole reason that marketing is necessary. They don't care about your website or product. What they care about most is the problem they have in their life. It doesn't have to be a dramatic problem like a police officer banging on their door after finding out they have done something illegal. It can be something as simple as a clogged sink. But the fact is that you need to look for their problem and cater to solving it. Making yourself useful however isn't as simple as that. Sometimes they don't know they have a problem or they aren't bothered by the problem enough to search out a solution. That is where you come in. You should always inform the user of the problem before attempting to sell them anything. The reason for this is that if they are aware of the problem, you have identified with them and they have identified with your website. If they weren't previously aware of the problem, they get educated about it and the first solution they know for what bothers them is what you are selling.
Now that we have covered that, we can get to the meat of what this article is about. If you are looking for the same old marketing rhetoric and clich?aden commentary you are in the wrong place. If you are looking to make your website a success, keep reading. I'm not pulling any punches today.
OK, have you ever heard the term "click through"? Sure you have. So-called marketing experts have bombarded website owners with this term for years. In many cases, website owners adopt terminology that they hear without properly processing it's meaning or benefit. Click thoughs should not be the standard by which you measure your website's performance. So, stop it right now. Remember the statement that no one cares about your website? You have to make them care. You should change your standard of measurement to Read-Throughs. (I'll show you how to get read - throughs further on) Click Thoughs and Read Throughs are not the same thing.
You can easily have a million click throughs and still not make one sell. However, it is highly unlikely that you can have a million read throughs and not make a sell.
Why is this you ask? A click through is a very non-committal thing. If you will check your website logs you will find that many click thoughs last only 5 seconds or less. In these instances, what have you gained from the transaction? What can you explain in 5 seconds? Not much. If you don't get the opportunity to explain why your site or product is so great or why they need to consider your site as one of their online hangouts to be revisited, what have you gained? You gain nothing but frustration as you consistently watch your goals go unmet.
Remember, the statement no one cares about your website. Again, it remains true. However, Read Thoughs have the power to change the whole equation. Irrespective of why a person arrives at your website, if you get a read though, you have the powerful opportunity to shape their thinking. Think I am kidding? Consider this.
I was recently in the market for a new cell phone. Being a businessman and having heard glowing reports about the Black Berry phone I went to buy the phone at a store. When I got there, I was fascinated with the sleek lightweight device I had heard so much about. I talked to a sales person and noticed that he had a black berry on his hip. The manager came over, and guess what? He had a black berry on his hip as well. I thought wow; those phones must be the very best. Now here comes the shocker. As I spoke with them about all that I wanted to do with the phone. They began to explain to me that the BB could not create Word documents, PowerPoint documents and Excel spread sheets, it could only view them if someone sent you one. He explained to me that if I wanted to have that type of in-depth use of the phone, I needed to go with the ATT Tilt cell phone which I had barely heard anything about. I asked why they carried a BB and I got two answers "I don't know" and "I just like it". That wasn't enough for me. I bought the Tilt and I love it.
Millions of dollars went into the advertising of the Black Berry; I saw examples of people using it and these were people that had the choice of carrying any phone they wanted. Yet, when they conveyed to me the benefits of the ATT Tilt my mind was changed. I made the purchase and haven't looked back.
I said all of that to say this. Your website is your 24 hour convincer. It should be designed and written to capture the curious and lead them to a purchase. However, without true communication, the ability to do that is lost. A click through is the equivalent of getting the customer through the door. A read through is getting the customer through the door and speaking with him about why your product is so great and why he/she needs it.
I was in the market for a particular product and because of communicated benefits, I ended up buying a totally different product which cost $40 more.
Your competition is the BB. Whether your product is the best or not is debatable but as you can see, it is often enough just to get the potential buyer to know more about your product than the competitions. I had heard about the BB I was ready to buy. I later heard about the Tilt and the sale was made. I submit to you that the more one learns about a product and how it fits their need or problem, the more likely they are to buy it. Or the more a person learns about a website and how it meets their need, the more likely they are to revisit it over and over again. Look in your own bookmarks, and you will find website's that truly communicated with you. What percentage of websites that you have visited got placed in your bookmarks? A very small percentage I'm sure. The ones in your bookmarks provided something that you needed or wanted and the only way they could have shown you that is by true communication/Read Through.
OK, how do you convert your click throughs to read throughs? It is quite simple actually. You have to make your potential visitors care enough about your text to read every word of it.
To do this you simply use a tactic called error marketing. Error marketing is the method of drawing web surfer's to your web properties by offering a small monetary reward to them for help in locating certain types of errors on your website. You can do this really easily by listing your website on low cost advertising websites like TypoBounty dot com.
Web surfers come to your website and read every word offered on your website for an opportunity to find an error. That's how you make them care about your text. In the mean time they read more of what you have to offer and consider your entire sales pitch. The best part is that because they spend more time on your website, reading every word, they remember your website and products. This increases the likelihood of increased product sells.
The benefit of advertising for less than 10 dollars and causing web surfers to catch the full impact of your sales pitch as they read everything you have to offer, while perfecting your website simultaneously is invaluable to website owners.
Make them care about your text and let your text convince them to buy. Using Error Marketing techniques through sites like TypoBounty dot com accomplishes this. You basically put your website's success on auto-pilot.
The author, John Reed, has 15 years business marketing experience and has had the opportunity to use and review multiple online businesses and strategies. You can read more about avoiding the money trap of music downloads at www.moneymakingtoolbar.com
OK, lets get started.
We all know about people out there claiming they can help make your website a success. There are the "marketing" experts that say you have to focus on keywords and optimize your website for those keywords. However, what they don't say is that a half million people are using the same tactic for the same keyword and if you use that key word in search engine marketing campaigns, the price of getting noticed goes up substantially.
Now, I'm no math genius, but if a half million people are trying the same tactic for the same keyword, and only 10 listings can be at the top of a search engine listing, I estimate that there are going to be a lot of people left frustrated with the results of their hard work and marketing expenditures. Putting in money, time and work and getting very little benefit is difficult to swallow and discouraging.
Sure, the search engines tend to juggle the listings around now and then. But for the most part, the amount of work done doesn't yield the desired result for most. Website owner's start to feel like they are all alone and that no one cares about their website and what they are trying to accomplish. Am I right so far?
Truth be told, it's true. No one cares. That is the whole reason that marketing is necessary. They don't care about your website or product. What they care about most is the problem they have in their life. It doesn't have to be a dramatic problem like a police officer banging on their door after finding out they have done something illegal. It can be something as simple as a clogged sink. But the fact is that you need to look for their problem and cater to solving it. Making yourself useful however isn't as simple as that. Sometimes they don't know they have a problem or they aren't bothered by the problem enough to search out a solution. That is where you come in. You should always inform the user of the problem before attempting to sell them anything. The reason for this is that if they are aware of the problem, you have identified with them and they have identified with your website. If they weren't previously aware of the problem, they get educated about it and the first solution they know for what bothers them is what you are selling.
Now that we have covered that, we can get to the meat of what this article is about. If you are looking for the same old marketing rhetoric and clich?aden commentary you are in the wrong place. If you are looking to make your website a success, keep reading. I'm not pulling any punches today.
OK, have you ever heard the term "click through"? Sure you have. So-called marketing experts have bombarded website owners with this term for years. In many cases, website owners adopt terminology that they hear without properly processing it's meaning or benefit. Click thoughs should not be the standard by which you measure your website's performance. So, stop it right now. Remember the statement that no one cares about your website? You have to make them care. You should change your standard of measurement to Read-Throughs. (I'll show you how to get read - throughs further on) Click Thoughs and Read Throughs are not the same thing.
You can easily have a million click throughs and still not make one sell. However, it is highly unlikely that you can have a million read throughs and not make a sell.
Why is this you ask? A click through is a very non-committal thing. If you will check your website logs you will find that many click thoughs last only 5 seconds or less. In these instances, what have you gained from the transaction? What can you explain in 5 seconds? Not much. If you don't get the opportunity to explain why your site or product is so great or why they need to consider your site as one of their online hangouts to be revisited, what have you gained? You gain nothing but frustration as you consistently watch your goals go unmet.
Remember, the statement no one cares about your website. Again, it remains true. However, Read Thoughs have the power to change the whole equation. Irrespective of why a person arrives at your website, if you get a read though, you have the powerful opportunity to shape their thinking. Think I am kidding? Consider this.
I was recently in the market for a new cell phone. Being a businessman and having heard glowing reports about the Black Berry phone I went to buy the phone at a store. When I got there, I was fascinated with the sleek lightweight device I had heard so much about. I talked to a sales person and noticed that he had a black berry on his hip. The manager came over, and guess what? He had a black berry on his hip as well. I thought wow; those phones must be the very best. Now here comes the shocker. As I spoke with them about all that I wanted to do with the phone. They began to explain to me that the BB could not create Word documents, PowerPoint documents and Excel spread sheets, it could only view them if someone sent you one. He explained to me that if I wanted to have that type of in-depth use of the phone, I needed to go with the ATT Tilt cell phone which I had barely heard anything about. I asked why they carried a BB and I got two answers "I don't know" and "I just like it". That wasn't enough for me. I bought the Tilt and I love it.
Millions of dollars went into the advertising of the Black Berry; I saw examples of people using it and these were people that had the choice of carrying any phone they wanted. Yet, when they conveyed to me the benefits of the ATT Tilt my mind was changed. I made the purchase and haven't looked back.
I said all of that to say this. Your website is your 24 hour convincer. It should be designed and written to capture the curious and lead them to a purchase. However, without true communication, the ability to do that is lost. A click through is the equivalent of getting the customer through the door. A read through is getting the customer through the door and speaking with him about why your product is so great and why he/she needs it.
I was in the market for a particular product and because of communicated benefits, I ended up buying a totally different product which cost $40 more.
Your competition is the BB. Whether your product is the best or not is debatable but as you can see, it is often enough just to get the potential buyer to know more about your product than the competitions. I had heard about the BB I was ready to buy. I later heard about the Tilt and the sale was made. I submit to you that the more one learns about a product and how it fits their need or problem, the more likely they are to buy it. Or the more a person learns about a website and how it meets their need, the more likely they are to revisit it over and over again. Look in your own bookmarks, and you will find website's that truly communicated with you. What percentage of websites that you have visited got placed in your bookmarks? A very small percentage I'm sure. The ones in your bookmarks provided something that you needed or wanted and the only way they could have shown you that is by true communication/Read Through.
OK, how do you convert your click throughs to read throughs? It is quite simple actually. You have to make your potential visitors care enough about your text to read every word of it.
To do this you simply use a tactic called error marketing. Error marketing is the method of drawing web surfer's to your web properties by offering a small monetary reward to them for help in locating certain types of errors on your website. You can do this really easily by listing your website on low cost advertising websites like TypoBounty dot com.
Web surfers come to your website and read every word offered on your website for an opportunity to find an error. That's how you make them care about your text. In the mean time they read more of what you have to offer and consider your entire sales pitch. The best part is that because they spend more time on your website, reading every word, they remember your website and products. This increases the likelihood of increased product sells.
The benefit of advertising for less than 10 dollars and causing web surfers to catch the full impact of your sales pitch as they read everything you have to offer, while perfecting your website simultaneously is invaluable to website owners.
Make them care about your text and let your text convince them to buy. Using Error Marketing techniques through sites like TypoBounty dot com accomplishes this. You basically put your website's success on auto-pilot.
The author, John Reed, has 15 years business marketing experience and has had the opportunity to use and review multiple online businesses and strategies. You can read more about avoiding the money trap of music downloads at www.moneymakingtoolbar.com
Wealth Funnel System And The Reverse Funnel System Comparison
It is no fluke that you found this article. In the world of making money from home, there are many different options and systems to choose from. The choice is not always an easy one and does require due diligence on your part.
In order for you to make your decision, you will need a good foundation of information to assist you. The goal of this article is to put The Wealth Funnel System and Reverse Funnel System against each other and provide you with that information.
Let's start with the first component most people look at, which is the initial cost and monthly fees. The initial costs of the two systems do differ significantly. The Wealth Funnel System costs $997 to join and then has a hosting fee of $49.95 per month. The hosting fee is for the back office and web site provided to you. The Reverse Funnel System costs $2995 to join, has a hosting fee of $300 per month and charges you $50 just to get that information.
If you are about to spend a significant amount of time and money on something like this, you would obviously want to know what type of support and education is available to you. The support and education available with The Wealth Funnel System is fairly extensive. There are many hours of simple to follow step by step videos to lead you thorough the various free and paid for advertising methods you will learn about. Along with this, they provide assistance in closing sales via a support telephone number and also has a technical support structure in place for technical issues. The only advice The Reverse Funnel provides is that you will need an advertising budget of several thousand dollars to get started.
It is also important to consider the founders of these opportunities. Let's take a look:
The Wealth Funnel System was started by an expert in internet marketing strategies with over a decade of experience in this area. He has developed strategies for many Fortune 500 companies. This gentleman's name is Derrick Harper
Ty Coughlin is the founder of The Reverse Funnel System and he would like you to believe he was a construction worker less than a year ago and now living a great life in Hawaii thanks to The Reverse Funnel System. After some searching you learn that this is not the case and he was a top earner with Liberty League International (another online system) prior to this new venture.
As you can see, although the names of the two systems sound similar, that is where the similarities end. I hope this article provided you with the information you need to make an informed decision with regards to which home business you might join.
Be sure to checkout Joseph Munzer's information on the most productive home based business along with some additional Wealth Funnel System information.
In order for you to make your decision, you will need a good foundation of information to assist you. The goal of this article is to put The Wealth Funnel System and Reverse Funnel System against each other and provide you with that information.
Let's start with the first component most people look at, which is the initial cost and monthly fees. The initial costs of the two systems do differ significantly. The Wealth Funnel System costs $997 to join and then has a hosting fee of $49.95 per month. The hosting fee is for the back office and web site provided to you. The Reverse Funnel System costs $2995 to join, has a hosting fee of $300 per month and charges you $50 just to get that information.
If you are about to spend a significant amount of time and money on something like this, you would obviously want to know what type of support and education is available to you. The support and education available with The Wealth Funnel System is fairly extensive. There are many hours of simple to follow step by step videos to lead you thorough the various free and paid for advertising methods you will learn about. Along with this, they provide assistance in closing sales via a support telephone number and also has a technical support structure in place for technical issues. The only advice The Reverse Funnel provides is that you will need an advertising budget of several thousand dollars to get started.
It is also important to consider the founders of these opportunities. Let's take a look:
The Wealth Funnel System was started by an expert in internet marketing strategies with over a decade of experience in this area. He has developed strategies for many Fortune 500 companies. This gentleman's name is Derrick Harper
Ty Coughlin is the founder of The Reverse Funnel System and he would like you to believe he was a construction worker less than a year ago and now living a great life in Hawaii thanks to The Reverse Funnel System. After some searching you learn that this is not the case and he was a top earner with Liberty League International (another online system) prior to this new venture.
As you can see, although the names of the two systems sound similar, that is where the similarities end. I hope this article provided you with the information you need to make an informed decision with regards to which home business you might join.
Be sure to checkout Joseph Munzer's information on the most productive home based business along with some additional Wealth Funnel System information.
What Web Businesses Can Learn from Online Gambling.
Abstract: learn how to gain visitors' trust by studying how online casino websites have overcome enormous obstacles to building trust among site visitors.
Online gambling is one of the fastest growing segments of ecommerce in the US, an especially impressive feat since it is illegal in the US. Due to their illegal status, gambling sites face high hurdles in the advertising and promotion arena as well, since most US-based online media companies, most notably Google and Yahoo, refuse to advertise them.
You might think that online gambling websites would face an insurmountable obstacle in gaining users' trust, as well. Trust has long been an issue in ecommerce, historically plagued by credit card billings and websites that disappear just before the orders were to be shipped-and a constant mainstream media drumbeat of the dangers of online transactions. Building trust has long been a chief concern of businesses selling over the web.
The trust issue is only compounded for the online gambling industry when it comes to serving US customers. Would you trust a website with your money if it were located overseas, and you had little legal recourse whatsoever to get your money back if you were dissatisfied-and if the "product" itself were essentially intangible, anyway? To top it off, what if the purchase itself was illegal?
This is precisely the challenge that online casinos meet every day, with the estimated 60 percent of their industry's customers who come from the USA. Casino websites owned and operated entirely outside the borders of the US are free to accept US customers. But gambling online with real money is illegal in the US under federal law, specifically the Federal Wire Wager Act, not to mention a host of state laws.
How Do Online Gambling Websites Gain Visitors' Trust?
* Trust symbols: gambling websites' businesses, being located outside the US, are not eligible for most US-based business certification programs such as the Better Business Bureau or Square Trade. So, they created their own trust seal: ECOGRA, E-Commerce and Online Gaming Regulation and Assurance. Online gambling sites are also wont to make a prominent display of their secure connection certificates, from organizations such as Thawte.
* Assurances: users' concerns about reliability are not just answered implicitly with fancy seals or confident language. One of the most successful online gambling websites contains this prominent declaration on its homepage: "We are licensed and regulated by the Government of Gibraltar, and our games are tested by iTech Labs, an independent tester of gaming and wagering devices to ensure that the games are fair and operate correctly."
* Transparency: while it is often hard to tell just who is behind most ecommerce sites, successful online gambling sites are models of transparency: the location of the company owning the casino is always prominently displayed, and assurances of honesty are backed up with independent audits of the technology used.
* High-quality design: successful gambling websites always look great, no matter how small the business behind them. Plain old HTML may be enough to convince people to post their room rentals on Craig list, but it doesn't seem enough to make web users fork over their credit card digits to an online casino.
* Low barrier to entry: gambling websites generally either have a free option or require only a small upfront payment.
* Highly optimized designs. It's usually only a single click, if even that, from the homepage to the virtual betting tables. When you can get straight to doing what you want to do, there is not a lot of time to start nursing doubts.
In short, if you take your online business's trustworthiness for granted, you may be missing out on potential customers who need additional assurances. Take a lesson from websites that can't trust their trustworthiness to be taken for granted: make sure visitors to your site feel comfortable opening up their wallets.
For More Free Resources visit www.greatindustrialguide.com
Online gambling is one of the fastest growing segments of ecommerce in the US, an especially impressive feat since it is illegal in the US. Due to their illegal status, gambling sites face high hurdles in the advertising and promotion arena as well, since most US-based online media companies, most notably Google and Yahoo, refuse to advertise them.
You might think that online gambling websites would face an insurmountable obstacle in gaining users' trust, as well. Trust has long been an issue in ecommerce, historically plagued by credit card billings and websites that disappear just before the orders were to be shipped-and a constant mainstream media drumbeat of the dangers of online transactions. Building trust has long been a chief concern of businesses selling over the web.
The trust issue is only compounded for the online gambling industry when it comes to serving US customers. Would you trust a website with your money if it were located overseas, and you had little legal recourse whatsoever to get your money back if you were dissatisfied-and if the "product" itself were essentially intangible, anyway? To top it off, what if the purchase itself was illegal?
This is precisely the challenge that online casinos meet every day, with the estimated 60 percent of their industry's customers who come from the USA. Casino websites owned and operated entirely outside the borders of the US are free to accept US customers. But gambling online with real money is illegal in the US under federal law, specifically the Federal Wire Wager Act, not to mention a host of state laws.
How Do Online Gambling Websites Gain Visitors' Trust?
* Trust symbols: gambling websites' businesses, being located outside the US, are not eligible for most US-based business certification programs such as the Better Business Bureau or Square Trade. So, they created their own trust seal: ECOGRA, E-Commerce and Online Gaming Regulation and Assurance. Online gambling sites are also wont to make a prominent display of their secure connection certificates, from organizations such as Thawte.
* Assurances: users' concerns about reliability are not just answered implicitly with fancy seals or confident language. One of the most successful online gambling websites contains this prominent declaration on its homepage: "We are licensed and regulated by the Government of Gibraltar, and our games are tested by iTech Labs, an independent tester of gaming and wagering devices to ensure that the games are fair and operate correctly."
* Transparency: while it is often hard to tell just who is behind most ecommerce sites, successful online gambling sites are models of transparency: the location of the company owning the casino is always prominently displayed, and assurances of honesty are backed up with independent audits of the technology used.
* High-quality design: successful gambling websites always look great, no matter how small the business behind them. Plain old HTML may be enough to convince people to post their room rentals on Craig list, but it doesn't seem enough to make web users fork over their credit card digits to an online casino.
* Low barrier to entry: gambling websites generally either have a free option or require only a small upfront payment.
* Highly optimized designs. It's usually only a single click, if even that, from the homepage to the virtual betting tables. When you can get straight to doing what you want to do, there is not a lot of time to start nursing doubts.
In short, if you take your online business's trustworthiness for granted, you may be missing out on potential customers who need additional assurances. Take a lesson from websites that can't trust their trustworthiness to be taken for granted: make sure visitors to your site feel comfortable opening up their wallets.
For More Free Resources visit www.greatindustrialguide.com
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