Branding is vital to your business success because it helps you to create a strong image that your clients and prospects remember. A strong brand therefore leaves that positive (or negative) impression that your target clients have every time you reach out to them.
If you want to create a big impact, your brand can help you do it. Effective branding indeed can help you establish loyalty among your clients. With effective branding, you'll be able to influence the buying decisions of your clients and prospects.
Consumers basically rely on the experience and stability of a brand image in any business. Often they are convinced to consider a brand based on what they have seen and known for many years. Coupled with a similar belief and attitude, a brand can be an effective medium to advertise your business.
This is the reason why most business owners, whether small or big, depend on their brand to provide them the success they're looking for. In fact, most business owners today are so attentive to the kind of brand they develop for their business that they invest so much of their resources just to come up with a great one. There's really a big effort nowadays for marketers and advertisers to create the most suitable brand for their business.
So whether you come up with your own or hire a brand developer to create one for you, here are a few tips for you to consider when launching your brand in your print ads such as your marketing newsletters:
1 - Don't overcrowd your brand with too many elements. Often, we would want to infuse our brand with so many details and elements that we forget the main purpose of our branding - to make sure that your target readers understand what you do exactly and what you have to offer. If you don't leave enough room for your elements to breathe, chances are your target clients would also have a hard time ingesting what you want to say. Leave white spaces so you can lead your target audience to the most important element in your ad, which is your message.
2 - Know your target market and learn how they actually read. By doing so, you'll be able to place your elements in your ad in such a way that nothing is left unread.
3 - Consider using effective fonts and typefaces in your ad. The way you write your ads affect the way your target clients accept your message. Use lower cases in your copy because people are basically more familiar with them. All capital letters just provoke hostility and antagonism which you don't really need when you're reaching out to your target clients.
4 - Consistency is the key. Be consistent from the design to the layout, to even the message you convey in every page of your For more information, you can visit this page on newsletter printing ad for example.
And lastly, provide an ad that communicates one idea only. And not just one idea, mind you. It should be a great idea so you would be able to keep your audience interested in your ad.
For more information, you can visit this page on newsletter printing
March 21, 2008
Business Development using the C.E.O. Plan
If you have a product, and have researched your market, this one simple three step process will ensure your success. If you take all the business guru's and condense their message to the simplist possible formula, I'm confident they would all agree that the C.E.O. formula describes the essentials.
Step One is the "C" - Connect
Most people understand this step. Even people that are not business owners know that prospects and customers must be connected with in some manner. The connection happens in a variety of ways:
- Direct Mail
- Buchesiness Networking
- Telemarketing
- Business Greeting Cards
- Targeted TV Commercials
- Radio Commercials
- Infomercials
- Internet Marketing
- Social Networking Websites
- Magazines
- Face to Face - 30 second elevator speech
These are just a few of the methods that business owners have used for many years to connect with their customers. You've probably attended seminars, listened to motivational cd's, read books and magazine articles on strategies for everything on this list. The whole point of connecting is to make some
kind of contact with your prospect or customer so that the small business owner can deliver the message about the product or service. The is where most small business owners focus all their attention. There is much written and taught about how to connect with the customer.
Step Two is the "E" - Engage
Engaging the customer comes next. This is the part of the process where business owners share their message. For example, the direct mail postcard is the tool used to connect with the customer and the message on the postcard engages the customer by conveying the features and benefits.
Step Three is the "O" - Offer
The most successful business owners understands the importance of this final step. Yet many hard working independent business owners completely leave this out or make a weak offer.
Let's look at these three steps together in an example.
In our example Rachel is a Life Success Coach and works with corporate clients that need productivity coaching. She's been a Coach for 5 years - part time because she only has five clients. She writes and publishes articles, does a cable TV show and teaches a couple of classes on self improvement to promote her business.
From this description it's seems as if she is making lots of effort to connect with prospects. In her writing and speaking she engages customers with her message of personal development. After asking Rachel a few questions it was discovered that she had never developed a call to action. She connected with
lots of people, and the people she connected with knew that she offered personal development services. She admitted that she had never developed a specific call to action. The advice given was to create a message where she would begin inviting and asking the people she was communicating with to hire her as a coach.
Begin to look at all of your marketing tools and check your own marketing message. Does each message have a strong call to action? What about when you are networking, how comfortable do you feel out-right asking for the business? Asking for the order, making the offer is the most natural next step if you've
connected with the right customers and delivered a compelling message.
When creating business development plans use the simple C.E.O. Formula as a guide to be sure that you're not leaving out any of these three important steps.
Melody Campbell, Business Coach invites Small Business Owners to do an "Extreme Marketing Make-Over." Receive her Special Report "5 Strategies that Any Business Owner can do for an Extreme Marketing Make-Over" at www.TheSmallBusinessGuru
Step One is the "C" - Connect
Most people understand this step. Even people that are not business owners know that prospects and customers must be connected with in some manner. The connection happens in a variety of ways:
- Direct Mail
- Buchesiness Networking
- Telemarketing
- Business Greeting Cards
- Targeted TV Commercials
- Radio Commercials
- Infomercials
- Internet Marketing
- Social Networking Websites
- Magazines
- Face to Face - 30 second elevator speech
These are just a few of the methods that business owners have used for many years to connect with their customers. You've probably attended seminars, listened to motivational cd's, read books and magazine articles on strategies for everything on this list. The whole point of connecting is to make some
kind of contact with your prospect or customer so that the small business owner can deliver the message about the product or service. The is where most small business owners focus all their attention. There is much written and taught about how to connect with the customer.
Step Two is the "E" - Engage
Engaging the customer comes next. This is the part of the process where business owners share their message. For example, the direct mail postcard is the tool used to connect with the customer and the message on the postcard engages the customer by conveying the features and benefits.
Step Three is the "O" - Offer
The most successful business owners understands the importance of this final step. Yet many hard working independent business owners completely leave this out or make a weak offer.
Let's look at these three steps together in an example.
In our example Rachel is a Life Success Coach and works with corporate clients that need productivity coaching. She's been a Coach for 5 years - part time because she only has five clients. She writes and publishes articles, does a cable TV show and teaches a couple of classes on self improvement to promote her business.
From this description it's seems as if she is making lots of effort to connect with prospects. In her writing and speaking she engages customers with her message of personal development. After asking Rachel a few questions it was discovered that she had never developed a call to action. She connected with
lots of people, and the people she connected with knew that she offered personal development services. She admitted that she had never developed a specific call to action. The advice given was to create a message where she would begin inviting and asking the people she was communicating with to hire her as a coach.
Begin to look at all of your marketing tools and check your own marketing message. Does each message have a strong call to action? What about when you are networking, how comfortable do you feel out-right asking for the business? Asking for the order, making the offer is the most natural next step if you've
connected with the right customers and delivered a compelling message.
When creating business development plans use the simple C.E.O. Formula as a guide to be sure that you're not leaving out any of these three important steps.
Melody Campbell, Business Coach invites Small Business Owners to do an "Extreme Marketing Make-Over." Receive her Special Report "5 Strategies that Any Business Owner can do for an Extreme Marketing Make-Over" at www.TheSmallBusinessGuru
Optimize business opportunities through free listing
Are you looking to optimize business by reaching targeted customers effectively? What more if these services come at no cost? Sounds unrealistic, but it is true. Now, the time has come for you tap the opportunities for growth by using the worldwide web as the springboard. Though free listings are not allowed on the internet normally, there is a new website to look into your requirements.
Getfreelisting.com is one such website which hosts a mine full of data relating to every day activities apart from new products and event hosting. The website has one of the most comprehensive data banks which can be accessed from anywhere. At present, the website contains contact details and information relating to the US and Canada. One can find all the required information on this website.
The website has been categorized into various subjects, which will take you the appropriate contact person. For instance, if you are looking for an antique piece in your home town, use the search options provided on the website to trace a potential seller. If you fail to find the seller in your home town, you can check for availability in the neighboring state.
Three search options have been provided on the webpage for the benefit of the user. You can conduct a search through keyword, most recent and listing. Using all the three search options, there is every chance for a user to trace the desired object.
The categories of free listings are many. There are generally three categories on the website under which you can look for a particular product. The three categories are, for sale, want to buy and business. There are various sub categories within these three categories. For sale refers to product available for purchase. Want to buy refers to interest placed by visitors to purchase a particular product. Business category refers to business opportunities available for visitors.
Under sale, the various sub categories on the website include antiques, animals/pets, art, baby-related products, books, CDs, DVDs, boats, beauty and fragrance, collectibles, computers, craft, clothing, accessories, electronics, flowers and gifts, home and garden, health, jewelry and watch, musical instruments, sporting goods, tickets, sports and hobbies and other general purpose products. Similar sub categories are also found the want to buy column.
Under business category, the following sub heads are listed: accounting, business travel, construction, design, education, finance, health care, human resources, industrial goods, internet, legal, management strategy, real estate, restaurants, retail, sales and marketing, software, technology, transport and logistics and investments.
Six more general categories are also listed in the website. They include real estate under which real estate for sale and real estate wanted are listed. Under the cars column, cars for sale and purchase are also available. Under the travel category, the following sub heads such as airlines, car rentals, hotels and resorts, vacation packages, travel companies and cruises are found. Under the leisure category, entertainment, night life, public events, recreation, restaurants, bars, pubs and tours are found.
Users are recommended to read the terms of agreement of service before utilizing the lists.
Eugene Kochkin is the author of this article He is a Professional web developer and web marketing specialist
Getfreelisting.com is one such website which hosts a mine full of data relating to every day activities apart from new products and event hosting. The website has one of the most comprehensive data banks which can be accessed from anywhere. At present, the website contains contact details and information relating to the US and Canada. One can find all the required information on this website.
The website has been categorized into various subjects, which will take you the appropriate contact person. For instance, if you are looking for an antique piece in your home town, use the search options provided on the website to trace a potential seller. If you fail to find the seller in your home town, you can check for availability in the neighboring state.
Three search options have been provided on the webpage for the benefit of the user. You can conduct a search through keyword, most recent and listing. Using all the three search options, there is every chance for a user to trace the desired object.
The categories of free listings are many. There are generally three categories on the website under which you can look for a particular product. The three categories are, for sale, want to buy and business. There are various sub categories within these three categories. For sale refers to product available for purchase. Want to buy refers to interest placed by visitors to purchase a particular product. Business category refers to business opportunities available for visitors.
Under sale, the various sub categories on the website include antiques, animals/pets, art, baby-related products, books, CDs, DVDs, boats, beauty and fragrance, collectibles, computers, craft, clothing, accessories, electronics, flowers and gifts, home and garden, health, jewelry and watch, musical instruments, sporting goods, tickets, sports and hobbies and other general purpose products. Similar sub categories are also found the want to buy column.
Under business category, the following sub heads are listed: accounting, business travel, construction, design, education, finance, health care, human resources, industrial goods, internet, legal, management strategy, real estate, restaurants, retail, sales and marketing, software, technology, transport and logistics and investments.
Six more general categories are also listed in the website. They include real estate under which real estate for sale and real estate wanted are listed. Under the cars column, cars for sale and purchase are also available. Under the travel category, the following sub heads such as airlines, car rentals, hotels and resorts, vacation packages, travel companies and cruises are found. Under the leisure category, entertainment, night life, public events, recreation, restaurants, bars, pubs and tours are found.
Users are recommended to read the terms of agreement of service before utilizing the lists.
Eugene Kochkin is the author of this article He is a Professional web developer and web marketing specialist
Identity Theft-How To Safeguard Yourself Against This Growing Menace
Identity Theft is becoming a menace to society worldwide. It is costing countries billions of dollars every year. This is impersonation fraud and occurs when someone fakes your identity to perform a criminal act or fraud.
There are several sources from which criminals and thieves can obtain your personal information such as theft of your wallet, handbag, credit card or even from your trash.
In other words all personal information in your business establishments and at your home should be stored safely and securely in filing cabinets and safes. Corrupt and disgruntled employees can cause problems. Access to these should be limited to family members and trusted employees.
Once the thieves have successfully assumed your identity there are numerous frauds they can indulge in such as, writing cheques, opening credit cards in your name and buying and using a mobile phone.
You have to be constantly on the alert because these criminal activities can ruin your reputation and credit rating too. Rectifying these can be a very time consuming and expensive exercise.
With the computer and the internet playing a major role in the lives of most people today, the opportunities for identity theft and identity fraud too have increased. You might not completely eliminate the theft of your identity but you can certainly minimize the risk of loss by following these methods.
1. Always ensure that you keep your personal identity documents safe and secure.
2. All documents such as bills, bank and credit card statements should be destroyed, preferably burning or shredding them.
3. Always keep you Passwords and PIN numbers safe. It is advisable to commit them to memory instead of writing them down. The last thing you should do is to store them in your wallet or handbag.
4. Avoid using easily indentifyable PINs such as birth dates, phone numbers and vehicle registration numbers.
5. Constantly check your bank and credit card statements to ensure that no fraudulent transitions have taken place.
6. Never put your credit card or bank account details on the internet unless you are convinced that you are dealing with a secure system.
7. When you are withdrawing money at an ATM never allow anyone to look over your shoulder when you are entering the PIN.
8. Never give out your personal or bank account details to unknown persons over the phone or to e-mails.
Always verify before giving out information.
9. Avoid using public computers for your own personal financial transitions.
There are softwares which criminals use to collect this information.
10. In the event of selling your PC ensure that all data are wiped out completely.
Identity thieves operate both off-line and online. Be on the alert.
You have toiled hard to earn and save money. Do not give the criminals the slightest opportunity to out-smart you. If you think that you have become a victim of identity theft or fraud, you should contact the police and file a report immediately. You should also contact your bank and your credit card provider and give them all details so that quick action can be taken.
Copyright © 2008 Kanaga Siva. Kanaga Siva is an experienced Author Internet Marketer and Social Worker. For more Useful Resources and Information on Identity Thefts and Scams you are welcome to his Website and Business from Home Ideas Blog.
There are several sources from which criminals and thieves can obtain your personal information such as theft of your wallet, handbag, credit card or even from your trash.
In other words all personal information in your business establishments and at your home should be stored safely and securely in filing cabinets and safes. Corrupt and disgruntled employees can cause problems. Access to these should be limited to family members and trusted employees.
Once the thieves have successfully assumed your identity there are numerous frauds they can indulge in such as, writing cheques, opening credit cards in your name and buying and using a mobile phone.
You have to be constantly on the alert because these criminal activities can ruin your reputation and credit rating too. Rectifying these can be a very time consuming and expensive exercise.
With the computer and the internet playing a major role in the lives of most people today, the opportunities for identity theft and identity fraud too have increased. You might not completely eliminate the theft of your identity but you can certainly minimize the risk of loss by following these methods.
1. Always ensure that you keep your personal identity documents safe and secure.
2. All documents such as bills, bank and credit card statements should be destroyed, preferably burning or shredding them.
3. Always keep you Passwords and PIN numbers safe. It is advisable to commit them to memory instead of writing them down. The last thing you should do is to store them in your wallet or handbag.
4. Avoid using easily indentifyable PINs such as birth dates, phone numbers and vehicle registration numbers.
5. Constantly check your bank and credit card statements to ensure that no fraudulent transitions have taken place.
6. Never put your credit card or bank account details on the internet unless you are convinced that you are dealing with a secure system.
7. When you are withdrawing money at an ATM never allow anyone to look over your shoulder when you are entering the PIN.
8. Never give out your personal or bank account details to unknown persons over the phone or to e-mails.
Always verify before giving out information.
9. Avoid using public computers for your own personal financial transitions.
There are softwares which criminals use to collect this information.
10. In the event of selling your PC ensure that all data are wiped out completely.
Identity thieves operate both off-line and online. Be on the alert.
You have toiled hard to earn and save money. Do not give the criminals the slightest opportunity to out-smart you. If you think that you have become a victim of identity theft or fraud, you should contact the police and file a report immediately. You should also contact your bank and your credit card provider and give them all details so that quick action can be taken.
Copyright © 2008 Kanaga Siva. Kanaga Siva is an experienced Author Internet Marketer and Social Worker. For more Useful Resources and Information on Identity Thefts and Scams you are welcome to his Website and Business from Home Ideas Blog.
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