How to get the client interested in your product by appealing to them
Just today, I received an invitation in my email announcing an open house, from a lady that helps you find your life destiny.
Moving to a new location is always exciting for you the owner... but what does it mean to your customers?
What is in it for them? Why should they care?
When you have an announcement like this to share make sure you tell them how it impacts them.
Look at the wording on their invite:
Please join us... in celebrating our new training facility Clients, family, and friends please drop by to enjoy our open house
Date: Time: Location:
Logo
Please RSVP by
WOW! I can barely contain my excitement. Where in there does it say the magic word? From the customer's perspective, they open this invite and all it says (to them) is "SO WHAT?"
So they have a new facility good for them.
NOT ONCE in this invite is the magic word, YOU, mentioned.
So this invite is not about the customer it is all about the company.
Surprise, surprise... ok, maybe not that much of a surprise as this is the most common mistake small, medium and large businesses make assuming the customers "get it". They assume the customer should be excited about their announcement... even though it really means very little to them.
My suggestion: anytime you have a new event or announcement to make create a theme party to it! Make it exciting and make it ALL about the customer. Give them compelling reasons to perk up and listen. Give them real reasons why they should care and attend or take action.
Show them you actually care about them (the paying customer) not about your new building or new website or new brochure.
I would have done something like this (this is quick off the top investing a couple hours and you can make this shine):
THANK YOU, THANK YOU, THANK YOU!
With your generous support, encouragement and feedback we have listened and acted. Starting on ____ you finally get access to the tools you asked for.
Announcing the Pirate Pete's Customer Appreciate Party (or whatever theme party you create).
Because we love you, our devoted customer, we have a present waiting for you.
Join us at the Pirate Pete's Customer Appreciation party:
Date: Time: Location:
FREE Door prizes, FREE treasure maps to some big surprises, FREE Spiced Parrot Juice
And FREE Early bird RSVP prizes for those who act the fastest.
Don't be a scurrrvy dog... be there on time... or walk the plank (bring this invite with you and the secret code will be revealed that may make you a winner)
NOTE: The pirate idea could be used for any business pirates are HOT right now.
You can find darned near anything you want on the net! There was an entire site dedicated to "Pirate Talk how to talk like a pirate"
Make any event or announcement about the customer and you will see a huge difference in response you get. In this case they got so caught up in the excitement about their new move they forgot who actually paid for the move THE CUSTOMERS!
Without them, there is no doors to open... never forget.
Source: Free Articles from ArticlesFactory.com
Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. If you're an entrepreneur in need of quick cash flow surges ' here is the quick-hit solution to put money in your bank.... The Wild West Wealth Summit! Make sure you visit http://www.WildWestWealth.com or sign up for the Free Cash Flow Surge Newsletter at http://www.CashFlowSurges.com
April 29, 2008
Your Small Business is Big Enough to Accept Credit Cards
Small online businesses can get the benefit of credit card processing.
The Internet has become a great place for those people who have always nurtured the dream of owning their own business. Instead of having to rent our buy space all one has to do is secure a domain name and sign on with a hosting service. And with drop shipping, e-store owners don't even have to maintain inventory.
Indeed, the low overhead that comes with having one's business online also makes it easier to turn a profit. And that has made the virtual world even more enticing for the entrepreneur as the financial risks and rewards are much more easy to juggle.
However, no successful business can become static or things start to erode. That is why most online business people keep an eye out for anything that will help their business grow. Perhaps a fancier site design or maybe switching some items being sold to see if that kicks some fresh energy into the mix.
One avenue they might pursue is the idea of credit card online processing services. Some might just like the idea while others have heard about all the good things that merchant services could bring. Several studies have shown that an Internet business with merchant services will see increases in traffic, repeat business, sales and profits. All great things to help anyone's business grow to the next level and beyond.
However, here is where many online shopkeepers scuttle their own efforts. They let their assumptions carry more weight than any facts they may come across as they research the ability to accept payments online.
They assume credit card processing is for bigger businesses.
They assume credit card processing costs will outweigh any financial benefit.
They assume that there isn't a plan that is structured for a business like theirs.
And they get wrapped in up in their assumptions that they start to treat them as facts and they forget about merchant services as a way to build their bottom line. And that's too bad because assumptions are hardly ever factual if any research has been added to the mix.
This is why it is so vital, no matter what size business you have that you are willing to drill down and get some facts before you make any decision that will affect your business.
It is true that there will be several merchant services providers that might think you are too small for credit card services - and most banks fall into this category - but keep in mind that any company that says you aren't big enough usually means you aren't big enough for them to offer services to and make a profit.
And that means you have to stay active and keep looking because there are a lot of great merchant account companies out there who can let you accept credit cards at a price you can live with. But it's up to you as the business owner not to be easily dissuaded, because that can mean your business might not reach the profitability that it potentially could realize.
So the key things to remember are don't confuse your assumptions with factsBusiness Management Articles, and that credit card online processing services can help your small business become a big business.
Source: Free Articles from ArticlesFactory.com
Jim Osterman is a Web content developer with CardAccept.com, a leading credit card processing company that helps businesses grow by setting them up to accept payments online.
The Internet has become a great place for those people who have always nurtured the dream of owning their own business. Instead of having to rent our buy space all one has to do is secure a domain name and sign on with a hosting service. And with drop shipping, e-store owners don't even have to maintain inventory.
Indeed, the low overhead that comes with having one's business online also makes it easier to turn a profit. And that has made the virtual world even more enticing for the entrepreneur as the financial risks and rewards are much more easy to juggle.
However, no successful business can become static or things start to erode. That is why most online business people keep an eye out for anything that will help their business grow. Perhaps a fancier site design or maybe switching some items being sold to see if that kicks some fresh energy into the mix.
One avenue they might pursue is the idea of credit card online processing services. Some might just like the idea while others have heard about all the good things that merchant services could bring. Several studies have shown that an Internet business with merchant services will see increases in traffic, repeat business, sales and profits. All great things to help anyone's business grow to the next level and beyond.
However, here is where many online shopkeepers scuttle their own efforts. They let their assumptions carry more weight than any facts they may come across as they research the ability to accept payments online.
They assume credit card processing is for bigger businesses.
They assume credit card processing costs will outweigh any financial benefit.
They assume that there isn't a plan that is structured for a business like theirs.
And they get wrapped in up in their assumptions that they start to treat them as facts and they forget about merchant services as a way to build their bottom line. And that's too bad because assumptions are hardly ever factual if any research has been added to the mix.
This is why it is so vital, no matter what size business you have that you are willing to drill down and get some facts before you make any decision that will affect your business.
It is true that there will be several merchant services providers that might think you are too small for credit card services - and most banks fall into this category - but keep in mind that any company that says you aren't big enough usually means you aren't big enough for them to offer services to and make a profit.
And that means you have to stay active and keep looking because there are a lot of great merchant account companies out there who can let you accept credit cards at a price you can live with. But it's up to you as the business owner not to be easily dissuaded, because that can mean your business might not reach the profitability that it potentially could realize.
So the key things to remember are don't confuse your assumptions with factsBusiness Management Articles, and that credit card online processing services can help your small business become a big business.
Source: Free Articles from ArticlesFactory.com
Jim Osterman is a Web content developer with CardAccept.com, a leading credit card processing company that helps businesses grow by setting them up to accept payments online.
Subscribe to:
Posts (Atom)
