Have you ever purchased a hard cover book only to discover that it is outdated in a couple of years? Enter the ebook. The format of an ebook is such that you can purchase it one day and when you are reading it again sometime in the future, all you need to do is click a button and you get the updated version in a matter of seconds. This is one of the main reasons that ebooks have become the digital item of choice for marketers.
Advantages
There are several advantages to publishing ebooks. Rather than go through the process of having a hardcopy book produced through a printer, you can do it yourself on your computer. Speed is one greatest advantages of digital media. You can have your book written, compiled into its final file format and uploaded to the internet or to ebay in days instead of the weeks or months that a "normal" book requires for a paper edition.
Cost
Cost is another of the advantages of the electronic format. The cost of printing ten thousand copies of a hardcover book can be extremely expensive. This is true whether your book is being done through a publishing house or a small printer. This doesn't even include the costs of shipping the product to retailers and marketing in any manner.
The only cost involved in creating an ebook is the value that you place on your time. Of course there is the cost of the electricity your computer uses, but that is negligible.
Format
Your ebook will be created in a readable format, typically a .pdf file. The advantage of using this format is that you will potentially have an unlimited number of copies of your ebook. By having to only transfer a digital file you have in effect created another copy of your work at virtually no extra cost. Whether your book is copied a dozen times or a million, your cost to produce them is the same.
Ebooks can be stored on your computer for use and access at any time that you please. With catalogs, you can update the products and prices as often as you wish and you do not have the loss of thousands of outdated back issues filling your warehouse space or having to recycle them. Your information is always available for your customers in the most up to date version.
Profiting
Typically when you produce an ebook your end product is not in the hundreds of pages. This is another cost advantage compared to using a publisher and having to pay for the cost of the paper to print it on. If your book does end up being large; 50-100 pages or larger; you can then break it up into volumes and you have two or three ebooks to offer for sale effectively doubling or tripling your profits.
Finally realize that you do not need to fear you are not good enough to write your own book. Write it as thought you were telling a friend about something. Feel comfortable. Once you are done you can run the copy through a spelling and grammar checking program to hone off any rough spots there. Everyone has a book in them somewhere. It is time to let yours out on the world.
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