April 25, 2008

Strategic Planning in Small Business, is There Such Thing?

"The vast majority of small business owners do not plan", I think that we can regard this statement as a ruling. But why is it so? As far as my knowledge reach, the reason for this derives from two different aspects: First, the lack of time that every small business owner face, which exists mainly because of the centrality of the small business owner in the day-to-day management tasks that are crucial for the maintenance of the small business. Second, the skills, or lack of skills, to establish a profound strategic planning process that will evolve into strategic plan that will lay out the small business goals and objectives and the necessary resources needed to achieve those objectives. Such skills are not as common even when we are dealing with large business top managers, but contrary to small business owners large business top managers do have the access to professionals in the field of strategic planning and the necessary resources to hire them, and this is what makes the whole difference.

Analyzing strategic planning conducted by small business owner raises some questions: do all small business owners sentenced to lag behind their corporate colleagues regarding strategic planning? Is there something that the small business owner can do in order to narrow the gap? And if there is, what will be the benefits to the small business owner?

Small business owners will never have the necessary resources needed to close the gap with large businesses regarding strategic planning process and implementation. But frankly I don't think that they should put neither their time nor their money in the elusive quest to narrow this gap. What small business owners can and should do is to understand that a small business is not a large business regarding its abilities and needs with the only exception that it's employ fewer employees. If this understanding become a common knowledge to the small business owner, it is rather obvious that he or she should adopt different approach regarding strategic planning. The idea that strategic planning at small business should not come in a rigid form, that dictate a step by step formula what the small business should do and how it's need to act at every possible situation, opens a whole new set of alternatives to engage at some sort of strategic planning from which the owner and its business will be the main beneficiaries. The benefits to the small business from engaging in any sort of strategic planning could be as follow: The understanding of the small business owner how he sees the objectives of its small business as for today and what he plans to the future. Defining the resources needed to achieve those objectives and plans. Insight what are and will be the risks while trying to implement its present and future plans.

Dr. Rami Schayek combining the academic world with a fieldwork as the CEO of several small businesses coincident with coaching many other small and medium businesses.
Terms: Articles may be reprinted provided content is not edited and links are kept live.

2 comments:

tyardley said...

Thanks. It is useful to raise the issue.

Someone has developed an approach for small business strategic planning that addresses some of your concerns.

The developer is John Argenti, and he has worked on improvements to strategic planning for more than forty years.

He has developed the Argenti System of Strategic Planning for Smaller Companies.
Both the Standard and The Group Versions of Argenti System contain extensive advice on certain technical aspects of strategic planning. Some of these may be unnecessarily advanced for smaller companies and start-ups and so this Version has been developed for companies with fewer than 100 employees and/or whose turnover does not exceed $20m.

This is designed for all small companies including co-operatives, mutuals and partnerships. It contains advice on selecting a planning team from the management ranks and other small-company problems, including those which often occur in family businesses.

The system is often used on a do-it-yourself basis, so the cost and time involved are more managmeable for many small businesses.

You can find out more at http://www.argentisys.com/the-system/versions.php

Dr. Rami Schayek said...

you have copy my article but didn't kept my terms - Terms: Articles may be reprinted provided content is not edited and links are kept live.

it's either you will remove this post immediatly or keep the term